![]() ![]() ![]() It should be usable across different media.The key visual should be simple and understandable.The key visual should be easily and quickly grasped.Īt the stage of logo design, you should already contemplate which key visual could be used in combination with it.Īgain, you should pay attention to the following aspects: ![]() The key visual is an image motif that is used in campaigns in order to enhance brand recognition. Often, the key visual is more strongly associated with the brand than the logo itself, so the development of a key visual can be very important. The key visual is not directly a part of logo design, but under certain conditions, it is a very effective add-on to the logo. What exactly is the difference between a logo and a key visual? ![]()
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